For successful campaign, advertisers must know how to write ads to run using google adwords. The simplest way to grab the attention of the searcher is to use the keywords being searched for throughout the ad so that they will be bold.

Google makes the keyword bold in the ad. So let’s take a look at an ad like this. This is easy when you are keeping your adgroups tightly relevant :

Learn Affiliate Marketing

Beginners Guides & Tips For successful marketing!

www.freeaffiliate-guide.com

This ad would be grouped with the keyword exact match [affiliates]. So the word affiliates would be bolded.

Tip: Use the Dynamic Keyword code.

When you add the code {KeyWord} (replacing keyword with your keyword), it will automatically add that word to your title. For example, you could write an ad that originally read:

Discovered! {KeyWord: Affiliate Riches}

So when the person searched for affiliate riches, this is what they would see in your Google Adwords campaign:

Discovered! Affiliate Riches

It would replace the code with the chosen term and bold it for you so that it really stands out. If the keyword you are searching for is [Goa Tour Package] your ad should look like this:

Title : Goa Tour Package
Looking for Goa Tour Package?
Discount travel deal here.
www.surf-goa.com

So the keyword will be in bold and will grab the reader. If you break this ad down there are a few of my tricks I like to use. First “Looking for [keyword]? Is a power player title. You can use this for most products and expect a great CTR.  Second, is whitespace. Yes, take note…whitespace. And this should come as no big secret.

Whitespace seems to help all copywriting always. It’s no different with adwords. I’ve been using a lot of whitespace lately in my ads and getting tremendous increases. You’ll notice just a period, because google won’t allow just a blank line.

Third is to create a specific landing page with the title being the same as the keyword. For two reasons, one you can add it as another bold word in the display URL and two it will increase your quality score. You can also use subdomains to bold your keyword as well, in your display URL like so abc.xyzzz.com.

Just by adding the keywords in your ads and keeping your adgroups tight you will beat out 80% of adword users. Like 1 and 4 do this, because they have too many keywords all using the same ads. So the ads aren’t as relevant or tightly targeted so they get lower clickthroughs.

Again, this is a must. It takes time, but it can be automated with software.