You should now have keywords and ads ready to go tightly grouped so that they are relevant and will receive high CTR. The next step is to get your campaign running and begin testing.

Remember: Test, Test, Test, and Track, Track, Track…It’s one of the most important components of success.

And again, I’m only human…it took me a little while to learn this. I use to hate testing, but now I’ve become a lab rat. I get more excited about testing little tweaks then some of the bigger accomplishments. It’s funny how that works out.

So now take the ads and keywords and lay them out in excel in the proper format so that you can easily upload them to Adwords Editor. I’ve included a video on using adwords editor.

The excel format should be like this:

Campaign | Ad Group Name | Title | Line 1 | Line 2| |Display | Destination | Status |

After you upload using Adwords Editor make sure to click on edit campaign and use these settings.

Set your daily budget low to start with like $50 is good or whatever you feel comfortable with. But the key is taking top positions paying the most per click to get these top spots but getting a super high CTR.
Then over time you will slowly reduce your bids in daily increments while keeping your CTR high so that you can achieve the same positions for cheaper then your competition is paying for lower spots.

Delivery method: Accelerated

Position Preference: Enable it and choose 1- 3…yes top positions forget about all that sweet spot talk. It’s proven that in the top spots your ROI per click is much higher then in the lower positions.

Ad Serving: Make sure to Rotate: show ads evenly, so your split tests are accurate.

Networks: For now, only check Search Network when you are first testing out your campaigns and expand to the others later. Also never set up campaigns that are running both content and search. This is a big newbie mistake.

Google automatically has sets the content network so turn it off in the editor or later in your campaign settings. It’s important to remember that.

You’ll want to do campaigns for search and separate campaigns for content so you can properly test and track what’s crap and what’s not.

Target only English Speaking, I usually use United States, Canada, UK, and Australia to start with, but you definitely can expand this later.

Start your campaigns only using the keywords [exact match] until you further expand your keyword list later.