I love using slang in my ads. It just works. I’ve seen it work across various niches, but it also may be that the market uses its own slang or specific keywords that you can sprinkle through the ad.

Killer Affiliate Marketing Tips
10 red hot affiliate marketing secrets
for the beginners…
www.freeaffiliate-guide.com

Capitalize all words in the headline.
Someone searching for [copywriting] is going to want the secrets to writing great copy, Well I’ve been finding that the word “killer” will increase your CTR 100% and other slang words…like the word hot for example…  Paris Hilton thinks that ARS is hot.  And another very recent addition to my bag of tricks… I can’t believe I’m giving you this one… But I’ve found huge increases by using…

Yep, just by using dot, dot, dot, … at the end it makes people want to know what’s been left out. The curiosity factor in full effect. This is a way to use what is called the “Zeigarnik effect” and it’s the secret weapon of the best direct marketers.

This is known as the cliff hanger. It works in your emails, copy, and videos. It will always work. To make it have the effect you are looking for you simply have to give part of the story and then interrupt…

The brain can’t handle non complete thoughts; we need to find out what the rest of the story is. Shows like “Prison break” or “24″ successfully employ this tactic. The end of each fast paced episode leaves you hanging. You just can’t wait to find out what happens next.

Also a strong way to use this weapon of influence in marketing by promising to “give you the most powerful, secret ad writing tactics, the masters will never tell you about…”

Now the reader must perform a very specific action to get the information being offered, such as opt-in or click your affiliate link.

Again writing copy, can be fairly simple, just subscribe to all the direct mail biz opp and other mail lists you can get on. The copy in direct mail will blow your mind. Because it’s been time tested, and fine tuned. Direct mail marketers have little margin for error.

And right now I’m gonna blow the lid off of a little secret that Chris uses, and now I use as well that will make your copy convert like crazy. Take direct mail pieces and tape them by your computer and rewrite (swipe) this proven copy in your own words. I guarantee you’ll write and convert 1500% better.

Instead of just trying to write off the top your head as if you’re some kind of Mark Twain or something “copy the best”…of direct mail copywriters. Put together a good swipe file folder.

Here are some more ways to kick your copywriting up a notch.

• Use mild swear words (kick ass, damn,)
• Ask a question then answer it with a question.
• Try using the words “how to” in your ad
• Tell them “not to do something before doing this”
• Attack the brand
• Try writing ads that appeal to the senses ( Can you hear that?)
• Use numbers and money (searchers love numbers)
• Add different punctuation
• Use the keyword in the title
• Make your words rhyme
• Capitalize all words in the headline

Before I turn this into a full ebook devoted to the art of making money I’ll leave you with a few more formats to think about, and we’ll move onto a very powerful fairly new method to make affiliate sales at no cost to you. Everybody likes free money…Correct?

Did You Know?
Making Money is Easy Now
With our Tips?
www.freeaffiliate-guide.com

In this ad I used my double question method, hit em with a question and follow up with a question. I also included the keyword [affiliates] twice to get the word bold to stick out.

Plus, I used the phrase that works like crazy “Did you know that [keyword] is” and then you can end it with a benefit. I also repeated it twice for a nice sounding effect when you read it.
Q: Did you know?
A: Do I know what?
Q: Did you know that Making Money is Easy No?
A: No I didn’t know that, what’s this all about, I want to clean up in the affiliate game.

If I was recruiting affiliates, this ad would pull affiliates that may be searching for a new product to promote. It would appeal to their curiosity. Let’s do another ad using one of the weapons of influence, social proof.

Affiliate Rockstar Status
10,000 others can’t be wrong
Will you be left behind?
www.your website name.com

Social proof is shown by talking about how many others similar to you have already done something. Most people follow the herd mentality, knowingly or not. If it’s good enough for everyone else it’s good enough for me.

Hot Secret #1; Intentional spelling and capitalization mistakes lead to more attention in adwords?

This trick is one that doesn’t work for ever and can easily burns out. But it’s a great way to get an early head start and provide quick cash injection to boost your Adwords budget.

The trick is quite simple - make simple mistakes such as transposition of letters and capitalization. So, instead of writing ‘Great New Widget’ try something like ‘GreaT New Widget’ or…… instead of ‘Surprising New Video’ try; “SuRpRisinG New Video’

With other words try transposing letters within a word.

As in the word ’sale’ in this example; ‘Great New Widget - On Sela Now’.

NOTE: Remember that you must keep your keywords spelled correctly; otherwise they won’t appear in bold.

Trust me it works, we’ve split test it and in most markets it gives you at least a temporary boost in CTR (Click Through Rate). It’s also good to test the above trick in email headlines. I’ve found it often leads to greater opening rates for emails you send.

Tip: Did You Know That One Secret Keyword Alone Could Double the Conversion Rate of Your Site?

Try testing the “secret” keyword in your Google Adwords Ads.  This time we added just one keyword “Secrets” into the headline of our Google Adwords ads. The results?

Take a look;
Losing Ad;
Online Marketing Discover the 40 Online
Marketing Tactics - Boost Sales 95%
[CTR=0.24% CR=2.8%]

Winning Ad;
Online Marketing Secrets Discover the 40 Online
Marketing Tactics - Boost Sales 95%
[CTR=0.25% CR=8.6%]

The only change was that we added the keyword “Secrets” to the headline of one of the ads.

“Secrets” is one of those power keywords. Everyone wants to know what The Secrets of X are (just think of the movie The Secret, highly recommended if you’re completely out of the loop). While it’s incredibly overused as long as it works, keep trying it.

In this case, CTR was about the same but we saw a HUGE jump in the conversion rate. About 3 times (+200%) as many people took advantage of the offer.

It’s often amazing that although there is not a big change in the CTR, there still can be a huge difference in Conversion Rate. We might think that by the time people take action on the site they would have long forgotten about the ad that they read. And they probably have.

However, it does seem to make a lasting impact. Once again, it shows you why monitoring your Conversion Rates and testing everything is so important.